Social Innovation

Brogan has numerous and insightful suggestions about consistency in social media practice. I agree with him that creating a social media account, such as Twitter, for your organization or self needs to be more than just a page with you name and information on it. It has to have goals too. He provides fifty steps in Chapter 77 of his book that include ideas for starting out, augmenting your efforts, and writing your next steps.

One point he made is #5. Get a second person in the company to build accounts on these places just so you have backups in case you get busy. This allows you to share the responsibility of maintaining these sites, but it also will serve as an innovator. The audience you are trying to reach will get the view of the company from multiple perspectives and reach more people because each person can have a different but large group of followers which can result in doubling the size of the audience that hears about and follows the company. Another point is #6. Build an editorial calendar to think about your posting schedule and subject matter. This is very important because if you do not keep up consistently with your social media postings, people will lose the urge to go to your site and read new things because they feel you yourself are not putting in the effort to report information. You need to see your networks as a huge marketing opportunity and therefore you need to keep the audience involved and interested.

Another big point is #19. Continue building relationships beyond your specific need. Don't try to build relationships only with customers. Building relationships is the most important thing in getting your company out there. You never know what one person could do for you or when favors will be asked. The more relationships you build, the more well known you will become and the more others will market your business and help innovate your products through partnerships. Another good point he makes is #21. To create consistent content, read daily, and not just within your industry. Skim, synthesize, and post. This is crucial in order to stay up to date with what is going on in the world and businesses like yours. You need to know what consumers want and how your competitors are competing in the market. This for instance, could let you know if you need to change your marketing techniques. The more you read the more you will know. The last point I like is #32. Branch out your blogging into video and audio where appropriate. Adding videos and sounds is one of the best innovations in social networking because it involves the consumers more and keeps them more intrigued because they get to see products and people of them company rather than only reading plain boring text on a page.