Tuesday, April 10, 2012

Kourtney K. Blog Review

The primary blogger of the site "Kourtney Kardashian" is Kourtney herself. It is her official blog she has created and uses for anyone to use and see. She started blogging after hearing how much fun her sisters Kim and Khloe were having blogging on theirs. She likes having her blog to keep up with fans, share stories and thoughts, and post pictures of her day to day life. Kourtney is a reality star who had first risen to fame through her family's show "Keeping Up With The Kardashians" and from there has taken her success into her own hands. She is a successful business woman with her sisters as co-owners to multiple clothing lines and small endorsement deals. She seems to have two goals for her blog. First she wants her fans to get to know her better and let them know she is just like everyone else. Now a Mom to her son Mason and expecting again this Spring, she wants to connect with a wider audience such as mothers and share her experiences about being a Mom. She posts pictures of family outing, her son at the playground, and recipes that she says her family enjoys. The other goal of her blog is to market her clothing lines and businesses. She will keep her followers up to date on new apparel that will be hitting the stores, their new swimsuit line that just launched, and opportunities to win free merchandise.


Her blog would be a mix of a celebrity blog and a business blog. She keeps it very fun and lighthearted so that it is fun to browse through her pictures, read her posts, and easy to comment on what you see. She is a very well known person that everyone in America most likely has heard of so her blog can be a tool to see her fashion trends, who she hangs out with, or what new diet she is trying so you can be more like her. It is business too however because you can use her blog to learn about her businesses and when things are going on sale and where. You can also see her schedule of book signings or appearances. Her blog is organized in a professional manner. Her titles are fun and right to the point. For example her newest ones are "Happy National Siblings Day!" and "Shocking Pink Lips". Her paragraphs are not chunky but short and sweet. She does not drown you with detail about her topics nor does she fall off track in what she talks about. A nice thing about her blog is she does not have advertisements that pop up in the middle of the screen and most of her add-ons are promoting her Reality TV shows, stores, or books. She has a simple header that you can click "Home", "Gallery", "Press", etc. that makes it very easy to navigate your way around the site. She links a lot to her sister's blogs but not anyone else I could find, so she keeps it very family oriented. She does write back sometimes to followers and will share with them good places to eat, find recipes, or other cute things others may not have heard of. I find her blog to be informative and overall fun to look at.

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